Marketing Strategies: The Psychology of Shelf Space
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I am sure that you have heard of the ancient saying, ‘As Above, So Below’, supposedly from Hermes Trismegistus the purported author of the Hermetic Corpus. What it quite simply means is that there is a symmetry to existence, or at least to our perception of it. On this basis, our homes, and the rooms inside them are furnished similarly to what is inside of our minds. We recreate and fill spaces according to the way we have organised the interiors of our thinking realm. Marketing strategies need to keep this in mind. Where you physically store things in your office and home has correlations with how your order your thoughts and memories. There are books written about these kinds of parallel relationships that you can check out if you would like to explore it in more depth.
Discovering the Right Arrangement
The relevance for it in this particular article is to do with marketing strategies: the psychology of shelf space. We as human beings order and arrange items based on how our critical thinking has been trained to process information. We remain herd animals, to some extent, in the way we educate our young. Our schools are all pretty similar, right around the world. We all think in very similar ways and expect certain things to be in certain places. When marketers discover the right arrangement they facilitate the selling of more things to the general public.
Digital Stores Shining this Christmas
There is the physical shelf space, which you find in your local shop or supermarket. Then, there is the virtual shelf space in the digital sphere, which is rapidly gaining the upper hand in the marketing of products to consumers around the globe. Even, television and radio have shelf spaces in a far narrower sense; they present endless advertising that interrupts your favourite program or show. There is a distinct lack of logic in mainstream advertising in terms of product relationship to content, which is why most people hate ads on TV.
In a real shop, the product is arranged artfully and rationally; your mind is best served if you can comprehend the way products are arranged for view. You will be more likely to purchase a product if it is arrayed in a comprehensible format. Marketing of all types needs to conform to the way that we process information as human beings. The psychology behind marketing is merely an attempt to understand how humans think.
