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Polling & Manipulation By Media

8 mins 5 mths

The media’s obsession with polls in the political spectrum is damaging to our civil society. I think a keen illustration of this was the recent Voice to Parliament for Indigenous Australian’s referendum. The constant polling around this drove the political debate to a large degree. Australians watched as support for the Voice dropped over the weeks and months according to the polls. What had been reported prior to the constant polling as having broad public support was eroded with each update to the polls. What I saw happening was uncertain Australians finding certainty in going with the flow of public opinion. It became alright to say No via perceived safety in numbers, according to the polls. Polling and manipulation by media is damaging to civil society.

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